![]() ![]() So we’ve got people looking at everything from advertising spend and the impact of that on an artist by artist basis, we’ve got people looking at streaming trends, consumption pre-signing, so we’re deciding when to go for things or not… We’ve got people looking at data everywhere from the audience department to the specific data and insights department within A&R. We think it contributes to the conversation and we want to be curious about how data can help us. “We spent a long time thinking about data and its role in music and decided that we’d be a label that would approach it in a really curious way and use it wherever we can, we don’t think it’s an either or thing. To dig further into how Warner Records made this week’s chart success happen and to find out more about the label’s innovative approach, we sit down with Kentish to mark a feat that he says is just the beginning…įirstly, can you expand on the role that data played in what you’ve been able to achieve this week? These aren’t craven chart plays, these are really cool records in their own way with their own stories.” Then you’ve got LF System, which is an underground dance record that made it from the dancefloor to the charts, and Eliza Rose, who comes out of this cool East London dance scene. Muse are a legacy act that have a core fanbase and come from a particular scene, they’ve kept that scene going all along and they make records that are very uncompromising. “Muse, LF System and Eliza Rose all come from their own alternative scenes in one way or another, so it’s really gratifying. “It’s a combination of everything we’ve been about at Warners, our legacy and where we feel that we’re going,” he says. Kentish says that Eliza Rose and LF System - which he is careful to emphasise are both UK-signed dance acts - and Muse represent the diversity and authenticity of the label’s roster. It’s a culmination of a couple of months of looking at that and working these records.” I’d asked the question of whether it could be on and they came back really quickly and said, ‘possibly’. “We’ve got really brilliant people who look at data and trends and can see the stories. “ Obviously these things don’t come out of the blue for us, we could see that it was potentially on the horizon from even before we signed Eliza Rose,” he confides. ![]() Kentish reveals that his team saw this week coming. So far in 2022, Warner Records has guided Michael Bublé, Red Hot Chili Peppers, Gallagher and now Muse to the top of the albums chart, while LF System’s TikTok-fuelled run at the top of the singles chart speaks for itself. ![]() If anything proves it’s about them and not about me, it’s me being away for three weeks and them delivering the greatest chart week of our label’s history.” “ Jen Ivory who’s held the fort down while I’ve been on paternity leave, George Simpson who’s been building the dance department and the A&R team who have brought in some great records. “The successes we’ve had are a result of that team,” he says. We could see that this week was potentially on the horizon from even before we signed Eliza Rose The president, who watched this week’s chart race unfold while on paternity leave, dedicates the success to the artists and his entire team. “It doesn’t always happen and you’re always wondering whether Harry Styles and Drake might do a duet at the last minute and mess you up…” “I feel like Hannibal at the end of The A-Team, you love it when a plan comes together type of vibe,” Kentish tells Music Week. Gallagher, it goes without saying, is also signed to Warner, where Kentish took over the presidency from Phil Christie in May last year. The trio also posted the highest album sale since Liam Gallagher’s C’mon You Know sold 70,261 copies. Muse, meanwhile, sold 51,510 copies of Will Of The People, more than six times as many copies as any other album, and more than the rest of the Top 10 combined. Eliza Rose topped the list with 43,576 sales, LF System was at No.2 with 39,616 (and boasts a to-date sales total of 628,845). Of course, the numbers make for impressive reading. And if Eliza Rose and Interplanetary Criminal’s B.O.T.A (Baddest Of Them All) unseating LF System’s Afraid To Feel - which itself had been No.1 for eight weeks - wasn’t enough, Warner also have Luude and Mattafix at No.10 with Big City Life, another floorfiller on the rise. Warner Records is ruling the charts this week, and president Joe Kentish has told Music Week that his team’s “curious” approach to using data helped pave the way for the success.Įmerging Warner-signed acts Eliza Rose and LF System occupy the Top 2 of the singles chart, while UK rock titans Muse became the first group and second act in chart history to debut at No.1 with seven consecutive albums with their ninth record, Will Of The People. ![]()
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